From their website, "Quetzalli is a Nahuatl word meaning Beautiful. This is what we strive for, to create Beautiful Jewelry that is carefully crafted. Everything from Quetzalli Jewelry is made as a unique piece. Where we mix tradition with dreams. We do not mass produce and we do not plan to do it. Our wish is for you to feel that everything here, is made by caring hands. Some by close friends, some by me, and other by people that were born where making beauty has been a long lasting tradition."